eShipGlobal

Tag: eCommerce

  • 3 Mistakes Companies Make That Hurts Their Business

    3 Mistakes Companies Make That Hurts Their Business

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    Every company and business leader wants to have a successful business. They work hard to attract customers and develop products. They pour money into products, marketing, advertising and public relations. Unfortunately, some businesses focus too much on grabbing customers that they neglect other areas. Here are three mistakes businesses can make that will hinder their success.

     

    1. Poor Customer Relations

    Customers are crucial to a business, which is why having a good relationship is essential. This includes providing great customer support and listening to customer feedback. Many companies have been negatively affected by bad customer service. The best marketing is word-of-mouth, but if what is being said is not positive it will make it very difficult to gain new customers. To make matters worse, an unhappy customer will share their views to more people than a happy one.

     

    2. Inconsistency

    People like stability and dependability when it comes to businesses, products and services. Products and businesses that are inconsistent with their practice, appearance, quality or support have a negative impact on customer experience; which can often lead to poor customer relations. Poor service or products, even with a great customer support team can detract customers from using your service or purchasing your product ever again.

     

    Inconsistency in business appearance may not be quite as damaging but it does have an impact. Consistency in business brand makes a company look professional and provides a feeling of stability. An inconsistent brand does not.

     

      3. Poor Leadership

    Leaders are responsible for their employees and their department/team’s productivity. A poor leader often results in poor financial results, lower productivity, lower morale and collaboration, and increases turnover rates. Poor leaders can be micromanagers, lack communication skills, have unclear expectations, have to high of standards, and do not listen to employees. They create a negative environment that stifles innovation/creativity and hinders productivity. A great leader listens and communicates clearly. They focus on supporting their employees and not pushing them.

     

    If a business base is not strong, the company will not be successful. A strong base comes from happy customers, a clear business plan/identity and through great leadership. If one of these three is not strong, it can affect the other two. How strong is your company’s base?

     

    By Ashleigh Cue

  • 5 Elements of a Good Marketing Plan

    5 Elements of a Good Marketing Plan

     

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    Marketing is important for any business. However, without a marketing plan even the greatest ideas can be failures. Plans provide insight and determines if the marketing was successful. There are several parts that go into a marketing plan, starting with the business.

     

    1. Business Identity

    All marketing plans should align with the business’ overall mission and vision statements. Marketing plans also need to take in who their business’ audience or target audience is. In other words, the marketing plan needs to be in alignment with the business’ brand identity.

     

    2. SWOT Analysis

    Another important aspect of a good marketing plan is the SWOT analysis. A good SWOT analysis provides insights on what your businesses/products strengths and weaknesses are, what opportunities available and the threats business or product may face. A successful marketing plan leverages the business/product’s strengths and opportunities while being mindful of the weakness and threats.

     

    3. A SMART Plan

    The actual marketing aspect of the plan needs to be SMART: Specific, Measurable, Achievable, Realistic, Timely.

    Specific – A great marketing plan has very specific goals and objectives in mind. What are you trying to do with your marketing efforts? Increase revenue? Expand brand awareness? Objectives are supposed to help meet the goal, which move the company towards its vision or goal.

    Measurable – All objectives should be measurable. You want to increase revenue? How much do you want to increase it by? This will also help determine if your plan was successful: whether or not you reached the measured objective you were trying to hit.

    Achievable – You objectives and goals should be achievable. Don’t expect to turn your business/products into a household must have overnight. That is not achievable.

    Realistic – Similar to achievable, having realistic goals and objectives are ones that can be met. Realistic goals and objectives are ones that are reasonable for your company and products. You cannot increase sales by 200% if production cannot support that number.

    Timely – It is important to set a time frame for the objectives. When do you want to see the results? For instance, seeing a 10% increase in revenue by the end of 6 months. The time frame should be achievable and realistic. At the end of the time frame you will see if you met the measurable objective.

     

    4. Tactics

    After you have laid out all of the above you need to think of tactics that will help you meet the objectives/goals. Tactics can include social postings, flyers, rebranding, SEO, representatives and more. How are you going to use advertising, communication, public relations and representatives to reach your objectives?

     

    5. Evaluate and Modify

    Marketing plans are not set in stone. The data and information gathered throughout the process should be looked at and the plan should be adjusted accordingly. If one tactic is not working, try a different one. Evaluating and modifying a plan occurs throughout the entire process until the end of a campaign.

     

    Whether you are developing a marketing plan for a campaign, a product or company, it is important to keep these 5 elements in mind. Having a good marketing plan can be the difference between a failing business and a successful business. So, what does your plan look like?

     

    By Ashleigh Cue

  • 8 WordPress Plugins for Businesses

    8 WordPress Plugins for Businesses

     

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    WordPress has become the go-to website tool for businesses, professionals and individuals. It is easy-to-use and has many great plugins that help you customize your website to do what you need it to do. Here are some great WordPress plugins for Businesses:

     

    Yoast SEO

    Yoast SEO improves WordPress’ already good SEO. The plugin helps by checking title length, meta description, analyzes reading level, checks whether the focus keyword was used (in images, description, post, etc.) and more. SEO is important to businesses, which is why this plugin is so important.

     

    WP Forms

    WP Forms is a powerful form builder. Its drag & drop functionality makes it easy to use. The Contact Form for this plugin is free and the full form functions start at $39 a year. The full form plugin allows users to create unlimited forms, have unlimited entries, advanced form fields, multi-page forms, integrates with constant contact and has conditional logic. It is a cost effective form plugin that businesses will find useful.

     

    WooCommerce

    This plugin does not need much introduction since it is well known, especially in the business world. WooCommerce turns a wordpress website into an eCommerce storefront. It is a completely free tool that has been downloaded over 3 million times.

     

    Constant Contact Forms by MailMunch

    A great way to market to existing customers is through newsletters and email campaigns. Constant Contact is a mass email marketing tool that allows businesses to easily create beautiful emails and send them to a large number of people with just one send. The WordPress plugin allows you to add a popup to your website that allows users to signup for your newsletter. The emails are automatically added to an email list within your Constant Contact account.

     

    W3 Total Cache

    W3 Total Cache is another plugin that improves SEO. W3 Total Cache helps with website caching, which improves website performance and reducing download times. Increasing web speed improves SEO and user experience, both of which is good for businesses.

     

    Smush Image Compression and Optimization

    This plugin also helps improve website speed by compressing large image files. It eliminates unnecessary data from every single image without losing the image quality. This is great for eCommerce or other businesses that utilize a lot of images on their website.

     

    WordFence

    WordFence is one of WordPress’ most popular security plugins. Its Web Application Firewall reduces your risk of getting hacked. It also alerts you to failed login attempts and if your website was compromised. You can also see your web traffic and hack attempts live with the Live Traffic view.

     

    Visual Composer

    Visual Composer makes it easy to build and alter your WordPress website. It is a drag & drop page builder. When creating a page you can drag & drop a variety of elements (grids, sliders, images, videos, etc) onto your page. You can also easily divide pages into columns. This plugin makes it easier to design and customize your business’ WordPress website.

     

    There are tons of great plugins out there. WordPress is a powerful website tool that allows businesses and people to build virtually any type of website. And with so many plugins to choose from, you can do pretty much anything.

     

    By Ashleigh Cue

  • The Importance of Having a Mobile Responsive Website

    The Importance of Having a Mobile Responsive Website

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    It has become necessary for business to have an online presence. One of the biggest ways businesses build an online presence is through their website. A website is like a digital storefront and it provides customers with their first impression of your business. It used to be that was all you needed, a website. But now, just having a website is not enough. Today, businesses don’t only need a website, they need a mobile responsive one.

     

    About 77% of the US population has a smart phone. More than 11% of people access the internet through devices like a smartphone or a tablet. In fact, the number of mobile-only users has surpassed the desktop-only users. This is especially so for the younger millennial generation.

     

    About 85% of millennials own a smartphone and about 15% are dependent on their phone for online access. In fact, 89% of millennials connect to the internet on a smartphone vs 75% access the internet on a laptop. Millennials are also more likely to buy stuff when using a smartphone. It is their dominant way to shop.

     

    Having a mobile-friendly website also improves your search engine optimization. Google penalizes websites that are not mobile friendly. They rank mobile-friendly websites higher since most of their searches are done on phones. This is important because SEO and search engine ranking helps potential customers find your companies website. The higher your business ranks, the more likely you are to be found.

     

    Luckily, it is not too hard for business to make their website mobile responsive. WordPress, a tool used by many small businesses to manage and build a website, has several themes that are mobile responsive. It is a bit more difficult for HTML webpages, since knowledge of coding is required. However, there are people and companies out there that will help business either build a new mobile-friendly website or make their current one mobile responsive.

     

    Don’t know if your website is mobile-friendly? Google allows you to check. There are many reasons why businesses should be developing websites with mobile-first in mind. Increased traffic and revenue are just two very important reasons.

     

    By Ashleigh Cue

  • Is Your Business Socially Responsible?

    Is Your Business Socially Responsible?

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    There are many areas of business that get attention: business plans, growth hacking, social media marketing, etc. Another big buzzword in the business world today is “Social Responsibility”. The focus on social responsibility have been driven by millennials. The millennial generation are passionate about social causes and prefer businesses that are socially responsible. So what is social responsibility? The short definition is that it is improving the welfare of society. However, there are many ways business can be socially responsible.

     

    1. Environmental Efforts

    There are many ways businesses can get involved in environmental efforts. Reducing their carbon footprint, recycling, and making their products or operating plants more environmentally friendly. This is especially important for businesses that are perceived as not being environmentally friendly, like power plants and oil companies.

     

    2. Ethical Practices

    The government already has many laws that determine business practices, but there are still areas businesses can improve ethical practices. This can include what overseas labor they use, how much they pay their employees, improving work culture, reducing employee risk,increasing transparency, etc.

     

    3. Volunteering

    This is a great way for businesses to be social responsible because the impact can be seen by the company, the community, and the customers. It is also a great way to bring together employees and team build. There are many ways to volunteer: blood donations, can food drives, planting trees, working at a soup kitchen, cleaning up a local park, and so much more. Volunteering in an area that you business or your business’s customers are in can not only help the community, but is great marketing.

     

    4. Donations

    This is the most easiest way to give back to the community. There are many organizations, local, national and global that accept money donations from individuals and companies. A way to involve the entire company is to encourage employees to donate and have the company match those donations.

     

    Just doing one of these methods can demonstrate social responsibility and no matter what size you business is there is a way for you to give back to your community. People nowadays are looking for socially responsible companies, whether it be to buy from or work for. So, what are you doing to help society and/or the environment?

     

    By Ashleigh Cue

  • 5 Great Books for Entrepreneurs, Startups and Marketers

    5 Great Books for Entrepreneurs, Startups and Marketers

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    There are so many books out there that business leaders, marketers and entrepreneurs should read. They all offer great insight into strategy, innovation, business, marketing, etc. It can be difficult to decide what books to start with first. Here are 5 great book that every entrepreneur, business professionals and marketers should read.

     

    Trust Agents:

    Learn how to build brand influence and reputation while earning trust from people all online. Social networks are powerful. With this book you will learn how to grow your brand, build influence/trust and increase your business profits profit using social media.

     

    Letting Go of the Words:

    If you are starting a business or are in the marketing field, you probably understand how important content is to SEO and business growth. Letting Go of the Words is a book that helps people write content for the internet that works. It covers a wide range of topics like, content strategy, SEO, social media and even some web design.

     

    Made to Stick:

    This New York Bestseller talks about why some ideas take off and others fail. Entrepreneurs and startups have great ideas that they want to see thrive and become successful. This book helps improve your ideas chances at sticking and thriving.

     

    The New Rules of Marketing and PR:

    Marketing and PR have changed drastically with the dawn of the digital age. This book aims to provide insight on how to get your message to your audience through means like social media, video, blogs, news releases and viral marketing. Learn how to reach your audience without paying the cost of traditional advertising.

     

    The Innovator’s Dilemma:

    This book on innovation has been referenced by many great thought leaders, like Steve Jobs. Without innovation, even the most outstanding companies can still lose market leadership. Know when and how to push aside traditional business practices when pushing products.

     

    Have fun reading!

     

    By Ashleigh Cue

  • 10 Inspirational Business Quotes to Help You Grow

    10 Inspirational Business Quotes to Help You Grow

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    It is fairly easy to start a business. To grow the business and make it successful is the real challenge. There is a lot that goes into growing a successful business: business plans, product development, marketing strategies, product launches, customer service, financial obligations, and more. Growing the business is hard, which is why it is easy to become discouraged.

     

    Luckily, there are many entrepreneurs and successful CEOs that have shared stories of their challenges and successes. They all probably had difficult days and faced numerous challenges. Here are some quotes from successful business people to help inspire you and your business.

     

    “Great things in business are never done by one person. They’re done by a team of people.” – Steve Jobs


    “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” – Colin Powell


    “A satisfied customer is the best business strategy of all” – Michael Leboeuf


    “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton


    “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch


    “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” – Steve Jobs


    “The golden rule for every business man is this: ‘Put yourself in your customer’s place.’” – Orison Swett Marden


    “Great companies are built on great products” – Elon Musk


    “The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” – Peter Drucker


    “If you don’t drive your business, you will be driven out of business.” B.C. Forbes



    Learn from the entrepreneurs that came before you and the businesses that surround you. Business is an ever changing landscape. The sooner you learn, adapt and change, the bigger chance you have at being successful.

     

    By Ashleigh Cue

  • The Importance of a Well-Designed Website

    The Importance of a Well-Designed Website

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    A business’s website is their online storefront, whether or not it functions as an eCommerce store. Websites are usually the first impression consumers usually see when searching for businesses, products or services online. Much like the popular saying, first impressions are lasting impressions. Which is why your first impression should be positive.

     

    There are several factors which can impact the impression a business website gives to its audience. The main ones are content, design and functionality. Here are some things you will want to keep in mind when developing your website.

     

    1. 55% of visitors only spend 15 seconds on a page.
    2. As of October 2016, more people access the internet via mobile or tablets than desktops.
    3. Users want to be able to find the information and can get frustrated if you have too many or too ambiguous navigation links.
    4. Customers may leave your site before it finishes loading if it loads too slow.

     

    The Content:

    Content is almost or just as important as design/functionality. The content is the message you are wanting your users to read. The design of the website should enhance the content and not detract from it. Below are some tips for creating web content.

     

    1. People get intimidated by long blocks of text, so keep your sentences/paragraphs clear and concise.
    2. Most people don’t actually read website content, they scan it. Make you website scannable by using headers and short paragraphs.
    3. The average American adult only has a reading level of a 7th-8th grader. So try to avoid long or difficult words.
    4. Write content using the inverted pyramid style – overview first then get to the more in-depth details further down.

     

    The Design and Function:

    Design and functionality should go hand-in-hand. Yes, you want your website to be visually appealing, but you also want people to stay and interact with your website. When designing your website keep these things in mind.

     

    1. Use quality images. Remember your website reflects your business. Low quality images could make your visitors think that your business is low quality or not as reputable.
    2. Your design, colors, font, etc. should be consistent with your brand identity.
    3. Keep navigation simple, you want your visitors to find the information they are looking for.
    4. Know what your objectives are. What actions do you want your user to take on your website?
    5. Design with your user in mind. Think about how your user will be accessing the website, what will they see first, what will stand out, etc.
    6. Paragraphs with centered text is harder to read and should be used sparingly.

     

    Your website is your businesses digital face. It is the first thing you customers see when searching for you or discovering you online. Having a well designed website is important because you only get one chance to make a good first impression. So, what is your website saying about your business?

     

    By Ashleigh Cue

  • Analyzing Your Shipping Spend

    Analyzing Your Shipping Spend

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    Businesses operate with numbers in mind: KPIs, ROIs, profit margins, expenses, etc. It is important for businesses to keep close eyes on what they are spending and how much. It is also important for growing business to limit how much they spend in some areas in favor of investing the money in areas that would help them grow. One of the areas that can often be overlooked is how much money businesses are spending on shipping.

     

    When analyzing shipment volume, UPS and FedEx usually divide it up between business-to-business and business-to-consumer. Notice that business is in both categories. Businesses often ship products, supplies or important documents to customers, partners or other businesses.

     

    One way to cut shipping costs is to improve efficiency and compare carrier rates and services. eShipGlobal’s flagship solution, eShipEnterprise, is a customizable solution that allows business to manage their outbound shipping and consolidates invoicing. However, what can really help lower shipping costs and provide more insight into shipping spend is the Supply Chain Analysis add-on service.

     

    The add-on service adds on to eShipEnterprise, and eShipLab, solution to help businesses analyze the shipping data collected within enterprise. It aims to provide meaningful insights that can help businesses manage how they ship in the most efficient way.

     

    The Supply Chain Analysis service looks at many different variables like, human error, carrier performance, billing errors, cost per shipment and more to determine how to improve shipping efficiency. Shipping reports are usually done on a quarterly basis and provide an in-depth analysis of the routing and shipping data, the efficiency of shipping and suggestions for potential improvements.

     

    Supply Chain Analysis is just one of the multiple add-on that can be customized into the enterprise solution. Others include:

     

    • The Export Control Package, which helps businesses ship internationally in compliance with government regulations: ITAR, EAR, etc.
    • The Inbound Package, which provides businesses with more control over supplier inbound shipping.

     

    The less money you spend on shipping, the more money you can invest into growing your business. Do you know how much you are spending on shipping and are you shipping efficiently?

     

    By Ashleigh Cue

  • Managing Inbound Shipping

    Managing Inbound Shipping

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    Operating with efficiency is important to businesses. This includes shipping efficiency since businesses are the biggest shipper.  In fact, business-to-business shipping makes up nearly half of all shipments UPS and FedEx ship. One of the most difficult aspects to managing shipping to improve shipping efficiency and spending is managing inbound shipments, shipments that come into the business. This is especially true for businesses who utilize suppliers. There are several challenges that businesses face when it comes to inbound shipping.

     

    When suppliers ship to businesses, the businesses often do not have much control over how a supplier ships or if they are shipping in compliance. Suppliers are not obligated to use business shipping carrier accounts. Many businesses have their own accounts with FedEx, UPS, DHL or other shipping carriers that provides them discounted shipping rates. If businesses do provide their carrier account numbers, they have an increased risk of fraudulent use of the carrier account numbers. This means they may see shipping charges that are not theirs and have to dispute those charges with the shipping carrier.

     

    So how can businesses make their shipping more efficient and control inbound shipping? eShipGlobal has a business shipping solution, eShipEnterprise, that helps business control and manage their outbound shipping. It is a web-based solution that integrates with financial, ERP or 3rd party legacy systems and allows businesses to look at past orders and receive reports on shipping analytics. They will also be able to compare carrier rates, saving them more money.

     

    eShipEnterprise is a customizable solution that has several great add-on packages, including an Inbound Add-on Package. The Inbound Add-on lets businesses limit suppliers ability to ship based on restrictions they put in place. The solution also has compliance procedures to enable shipping compliance. Since the solution deals with the carrier account numbers and not the suppliers, the risk for fraudulent use of the accounts are significantly lowered.

     

    The Inbound module allows for real time collaboration between suppliers, buyers and carriers. It also collects supplier shipping data, which in combination with the Supply Chain Analysis Add-on Service, will provide insights on how much you are spending in shipping costs, what shipping carriers are being used the most, carrier performance and provides useful insights that could help lower shipping costs.

     

    It is important for businesses to operate efficiently and to save money where they can. Using the eShipEnterprise solution with the Inbound Add-on Package will help businesses manage and control both outbound and inbound shipping which can help them save time and money. Managing and growing a business is hard enough, which is why services that help improve efficiency are practically required.

     

    By Ashleigh Cue

  • Managing Your Business’ Social Media

    Managing Your Business’ Social Media

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    Social media has impacted the way people communicate and interact. In fact people are spending more and more time on social media channels. This is why it has become important for businesses to not only be on social media, but to be active on it. Social media has become a way for customers to interact with their favorite brands and to communicate with companies.

     

    The problem many small businesses face is staying active with so many social media platforms.  The top two social media platforms to be on, generally, is Facebook and Twitter. Other platforms that may be important depending on your user demographics and industry is LinkedIn, Instagram, SnapChat and Pinterest. It is recommended that you post 1-2 times a day on Facebook, 3-5 (some recommend up to 15) times a day on Twitter, about once a day on Instagram, and 3+ pins a day on Pinterest.

     

    If you are a startup or small business, you probably don’t have a team dedicated to monitoring and publishing to your social channels. Luckily, there are tools that can help make this easier.

     

     

    Hootsuite

    Hootsuite is a social media management tool. It is an easy-to-use online platform that allows you to schedule social media posts across multiple channels (Twitter, Facebook, Google+, LinkedIn, WordPress, etc.).

     

    You can also monitor all your social media accounts on one platform. Hootsuite’s “streams” search your social platforms for words, hashtags, mentions, etc. This allows you to see at a glance who is talking to you, find content to curate, or keep informed on what’s going on in your industry.

     

    Hootsuite also has an analytic dashboard that shows you how your social platforms are performing, tracking information like followers, engagements and link clicks.

     

    Lastly, Hootsuite is budget friendly. They have several subscription packages. The first is free and allows you to monitor three social media accounts. Then they have two professional versions. The basic Professional plan allows you to have up to 10 social media accounts and is $19 a month. The Professional Plus plan allows you to monitor 20 social media accounts and have 3 different users for $99 a month. Their Enterprise plan is customizable so pricing may vary.

     

     

    Hubspot

    Hubspot is another tool that can help manage social media accounts. You can manage platforms like: Twitter, Facebook, Linkedin, Google+, Pinterest and more.

     

    Like Hootsuite, Hubspot also allows you to schedule posts to all your social accounts and create streams to monitor social media keywords, mentions, etc. Hubspot also provides analytics to help you analyze your business’s impact on social media. You can monitor engagement, clicks, visits, etc. Since Hubspot is an inbound marketing tool, you can also track to see what posts/platforms drive actual leads.

     

     

    Buffer

    Buffer is a content publishing platform, so its main function is to publish and/or schedule social media postings. You can hook up Facebook, Twitter, LinkedIn, Google+, and Pinterest accounts to Buffer. Buffer does have analytics, but only for the content posted through the Buffer platform.

     

    Some great things about Buffer are the pricing and its compatibility with tools like IFTTT and Zapier. Like Hootsuite, Buffer has various plans. The free version is free and allows you to monitor 1 social profile per platform and schedule 10 posts per profile. Its Awesome plan is $10 a month and allows you to have 10 social profiles per platform with 100 scheduled posts per profile. Lastly, their Business plan is $99+ and allows you to monitor 25 profiles per platform, have 2,000 scheduled posts per profile with 5+ team members.

     

     

    There are many other great social media management tools: Sprout Social, TweetDeck, MeetEdgar and more. So no matter what your need is or how small your business is, there are tools out there can can help you manage your social media accounts. Have any other tools you like to use? We would love to hear about them!

     

     

    By Ashleigh Cue

  • Using Twitter For Business

    Using Twitter For Business

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    Is your business effectively using Twitter? Facebook may still dominate the social media industry, but Twitter has seen some growth this year. In fact, it has been steadily growing in users and daily active users over the past few quarters. Twitter is also ranked as the 2nd or 3rd most popular social media platform in several countries, which is important if you have an international audience. So, are you ready to step up your Twitter game?

     

    Post Often (But Not Too Much)

    Each social media platform has a daily recommended posting amount. For Facebook, it is about one to two posts a day. Twitter, however, it is recommended to post more. The ideal number is often debated, usually somewhere between 3-5 tweets a day. However, there are a few that will recommend tweeting more (7+ per day). Test out how your engagement does with 3-5 posts. Usually after a certain point your engagement drops.

     

    When To Post

    The days and times you should focus on posting will vary. Tweets have an incredibly short lifespan, about 18 minutes. This makes timing very important. You want your tweets to go out at times that your audience will be on. Generally, it is best to tweet between noon – 3:00pm, Monday – Friday. With the majority of the US population in either the Central Time Zone or the Eastern Time Zone, it is best to use one of those two. Obviously, not all audiences are the same, so try to find out when your followers are on and adjust your tweeting schedule to them. Tools like Klout will give your recommendation on what times to post based on your audience engagement.

     

    Hashtags

    Twitter is based about the use of Hashtags. So it is important to use them when tweeting. They can help connect your tweets with a specific audience. For instance, #Fashion will be seen by those interested in fashion. However, DO NOT go overboard on the hashtags. Usually if you have more than two hashtags your engagement drops. So try to keep the hashtags between 1-2.

     

    Mentions

    Mentioning influencers and other businesses related to you or your industry can help improve engagement and retweets. So feel free to add a @twitterhandle onto a few of your tweets. You can also ask questions to influencers and talk to your audience to help improve engagement.

     

    Tweet Chats

    For those who are not familiar with Tweet Chats they are conversations held at a specific time and day using a set hashtag to communicate with. For instance, #SmallBizChat is a Tweet Chat for small businesses that meets every Wednesday at 8pm EST. Usually the chat is focused on a set topic for that week. Usually, the moderator asks a question and all the participants answer. It is a great way to gain new followers and connect with influences and other businesses in your industry.

     

    Advertising

    Just like Facebook, Twitter has a way to advertise through their platform. There are different types of campaigns that serve different goals, like website clicks or increasing followers. Similar to Facebook, you can set a daily budget or a total budget and it can run until the money runs out or through set days. You can target your audiences via locations, keywords, interests, behaviors, etc. While advertising will not make or break your Twitter success, you may find that it performs as well as or better than Facebook. We have had more success on some of our ads via Twitter than we did via Facebook.

     
    Twitter is one of the big social media platforms out there and it appears to be growing in popularity. Twitter is a great way to communicate, network and stay up-to-date with the latest industry trends. It also is a great platform to engage with your audience. So, now the question is, are you ready to create and/or improve your business’ Twitter account?

     

     

    By Ashleigh Cue

  • Why Is Having a Brand Identity So Important?

    Why Is Having a Brand Identity So Important?

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    Brand identity is a term used often in business. But what exactly is a brand identity? A business’ brand is its identity. It reflects the business from its promise to its customers to the company’s work culture. A brand is far more than just a logo. It is the values, mission, promise and vision of the company. A brand is what sets your business apart and makes it memorable. So how can small businesses develop a brand identity?

     

    Questions You Need to Answer First

    • Who is your company’s audience? How do they see you?
      • This is key because your audience is who you want to remember your brand. Therefore, your brand should match their values and resonate with your audience. By determining how they see you, you can see what might need to be adjusted or what you are doing correct.
    • What is your company’s values?
      • These are the values your company reflects and it is a promise of what your customers should expect from your business. These values could be clarity, timeliness, dependability, etc.
    • What is your mission and vision statements?
      • Do not confuse your mission and your vision statements. Your vision is where you would like your business to be one day. This is the hopeful long-term goal. You mission statement is a more attainable short-term objective and how your business plans on getting there

    Knowing the answers to these questions will help you identify or define your brand. The next part of a brand identity is the part the customers with see regularly, the logo, tone, design style and copy.

     

    The Visual Elements

    Your logo, font and brand colors should reflect your business and its values. A dark, hard and edgy logo design does not match a whimsical, floral clothing business. Having a mismatched design or elements is like walking into a house that has some rooms completely modern and other rooms country. It can throw people off and/or give them the wrong impression of what your business sells or represents. Remember your first impression is important and these visual elements will often be that first impression.

     

    The Written Elements

    If you know who your audience is and how you want your company to come across, you can start to develop the tone for your company. Tones can be professional, conversational, humorous, playful, etc. A business targeting millennials, for instance, might use a humorous conversational tone, since that often appeals to millennials. Your tone should match both you and your audience. Everything should be written in the tone you decide to use, that includes all copy, content and your tagline.

     

    All these elements make up a brand identity. However, just having a brand identity is not enough. Consistency is key to a strong brand identity. This means that everything should be consistent and reflect this identity. If your business values and promotes timeliness you need to be timely. Your customers to see your brand identity at EVERY point of contact.

     

    Your brand is what sets your company apart and a strong brand identity will help your business stand out. It does not matter if you are a big business or a one-person operated eCommerce business, having a brand identity is important to success and growth.

     

    By Ashleigh Cue

  • India’s Growing e-Commerce Market

    India’s Growing e-Commerce Market

    The Growth of eCommerce

    eCommerce is a growing and highly competitive market. In fact, over 51% of the American population shop online and 40% of internet users worldwide have purchased items online. The eCommerce market is expanding about 23% every year.

     

    eCommerce in India

    Many countries are working to improve and grow their eCommerce market. In fact, it was predicted that India’s eCommerce could grow from $16 billion to $102 billion in five years, hitting that number by 2020. The Prime Minister of India has even proposed a major revamp of the India Post to help expand the reach of eCommerce businesses into more rural areas.

     

    Indian Marketplaces

    As mentioned before, eCommerce is a highly competitive market and that goes for the marketplaces as well. There is a major battle to see who will be the major marketplace for India. Currently, there are three big marketplaces in India: Amazon, Flipkart, and Snapdeal. However, the big battle is between Amazon and Flipkart.

     

    Flipkart

    Flipkart is India’s current number one marketplace and they are trying to keep it that way. Flipkart is rapidly growing their business and is working on business deals to buy eBay India. There is also talks that Snapdeal may merge with Flipkart, which could provide a bigger edge.

     

    Selling in an Indian Marketplace

    Unfortunately, it is not easy to sell on an Indian marketplace. Your business will need to be registered with India, you will need an Indian bank account, a value added tax (VAT) identification number and a permanent account number (PAN). Flipkart also requires that businesses have 10 unique products they want to sell on their marketplace in order to sign-up as a seller.

     

    Beyond Borders

    Luckily, for those wanting to sell in an Indian marketplace, there is an alternative or back door in. eShipGlobal’s Beyond Borders eCommerce solution works around the paperwork by integrating directly with Witch Wand, a branch company of Flipkart. Witch Wand is an eCommerce management tool and integrates directly with Flipkart. This integration allows US eCommerce businesses a way to sell their products on India’s biggest eCommerce marketplace. It will also help them to save money on shipping with discounted shipping rates.

     

    Open Up Possibilities

    With the highly competitive eCommerce market, it is important to stand out and get your products in the faces of many people. Selling your products on international or on other countries marketplaces is one way to help you expand your business.

    By: Ashleigh Cue

  • What Does Summer Mean To You?

    What Does Summer Mean To You?

     

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    Summer. This usually is associated with summer break, a time of no school and hardly any responsibilities. However, this “free time” is a great time to do new things or give back. Why waste your summer lazing about a house? It is the perfect time to get out there and be productive! There are many ways you can be productive during the summer, so let us start with our top three ideas.

     

    1. Try out a new hobby that can earn you some extra cash

    There are many great hobbies out there that can let you earn a little extra cash. For instance, making jewelry. One teen managed to $100,000 dollars over the course of three years by selling jewelry on Etsy. Not interested in jewelry? There are loads of other crafts that you can try, like painting or woodwork.

     

    1. Help those who really need it by donating or volunteering

    Volunteering or donating not only helps other people, but it helps you as well. Not only do you feel great when helping out other people, but it looks good on a resume or college application. Don’t have a lot of time to volunteer at a soup kitchen? Try gathering items from neighbors, friends or local thrift shops to donate to causes like Carry The Future. If you plan on creating and selling items online for extra money, you can also include flyers to Give Back Box to encourage your customers to give back as well.

     

    1. Explore and adventure

    How often have you traveled? Whether it be the seas or across the nation, traveling lets you experience and learn new things. Fly, take a road trip, or if you want to be a little different you can hop on a train. No matter where you will go you will broaden your horizons and grow as an individual. Just remember to send souvenirs back home to friends and family!

     

    Want a productive summer?

    So, what one are you going to do? Will you create unique items to sell online, donate to charities, or go on an adventure? Well, whatever you decide to do, whether you do just one or all three, you will have an amazing and productive summer.

     

    Don’t Forget

    While you are busy being productive this summer and perhaps earning a little cash, you may find that you need to ship something somewhere, like a product to a customer or an item to a charity. We want to help you save money when shipping items. eShipNOW is free to sign-up and will give you access to discounted shipping rates from top carriers. After all, if one of your goals this summer is to make/save money, this is just one way we can help you.

     

    Have a GREAT summer!

     

    By: Ashleigh Cue

  • Tips For All You Soon-To-Be College Graduates

    Tips For All You Soon-To-Be College Graduates

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    Preparing for Graduation

    Graduation time is quickly approaching and many students are anxiously awaiting their graduation walk or the parties that follow. However, there is still some time to do some very important things before you leave your college behind you. Here are some advice and preparation tips for students that are soon to graduate.

     

    Connect with Professors

    Believe it or not, your professors are professionals in the fields you are about to enter into. They have connections with other professionals in the working world. Therefore, if you have not already, you will want to talk with and connect to your professors. They may even be able to help you get interviews with companies that would not usually look at a newly graduated student. Also, connect with them on LinkedIn. If you do not have a LinkedIn, I suggest you get one. It is the social network for working professionals.

     

    Ask for a Recommendation

    This is important because employers will want to talk to people (not family or friends) for references. They may even want to see a letter of recommendation. If you are planning on attending a graduate school, then you are going to need letters of recommendation for your application. Most ask for about three, but it would not hurt to have more. Don’t hold this off until after graduation. Ask your professors if you can use them as a reference and/or if they would be willing to write a letter of recommendation while you are still fresh in their memory, not six months down the road.

     

    Attend a Career Fair

    Most colleges have career/job fairs. This is a great way to start looking for a career, since it may take a while. On average it takes a college graduate three to nine month to get a job. This is also a great way to ‘put-a-face-to-a-name’ for the companies attending. Also, don’t forget to take advantage of your university’s career center. They usually will have counseling, job listings or other resources that could help you land a job.

     

    Start Thinking About What Happens Next

    College graduation is a huge life event. The majority of students are coming out with college debt from student loans and are having to think about finances. Many will return home to live with their parents. If this is you, then you are probably thinking about what all you need to do to move. Luckily, there are options to make that easier and more affordable. For instance, eShipNOW can help you ship your personal belongings back home at discounted shipping rates. If you don’t plan on renting a trailer or driving back home it is a great option that can help.

     

    Relax

    This is another important one and one I am sure most of you will enjoy. Relax! You have just completed years of college education and probably are suffering from senioritis. You are almost done! Midterms are over and the only other thing you need to worry about are finals. Take a break and enjoy the last remaining weeks of college life!

     

    By: Ashleigh Cue

  • You Have Graduated, Now What?

    You Have Graduated, Now What?

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    You have just graduated or are about to. You are closing one part of your life and moving on to another. The first thing you will probably do after graduation is find a job. After all, that is one of the end goals you have when getting a college education. So, what are the next steps?

     

    Resume

    The first thing you are going to need is a resume. If you already have one you will want to make sure it is up-to-date. Resumes are recommended to be about one page. At the top of the page, you will want your name and contact information: email, phone number, address, etc. There is no set format for resumes and you will want to tailor them to match the job you are applying to, but here are some key things you may want to include: a career objective, your skills, the college you graduated from with GPA (if you did really well), any work/internship experience, and any awards/societies/honors/extracurricular activities you may have.  

     

    LinkedIn

    LinkedIn is a social network for working professionals. If you do not have one, you will want to create one. Not having a LinkedIn profile could hinder or hurt your job prospects. When updating or creating a LinkedIn account you will want to connect to all of your classmates and as many of your professors as you can. Do not use the generic connection invite, make it personal; let them know how you know them. See if you can get fellow classmates, or better yet professors, who would be willing to write a recommendation on LinkedIn. Lastly, try to fill out as much information as possible and use a professional profile picture.

     

    Online Portfolio

    Having an online portfolio or personal website not necessary for all career fields, but it can definitely help. It will help you stand out. It increases your online presence and visibility, as well as lets your employees see a bit of your personality. This is also where you can show off your projects, work samples, letters of recommendations, writing samples or anything else. You do not need to know HTML or CSS to have a great online profile. There are several tools such as WordPress, Weebly or Wix that can help you build and manage an online portfolio.

     

    Cover Letter

    The cover letter is important. It states why you are applying to the job, what you can bring that would benefit the company and will show your interest. You should not reuse the same cover letter when applying to multiple jobs. Like your resume, you should adjust and tailor the cover letter to best fit the job you are applying to.

     

    Applying for a Job

    Once you have all of the above it is time to start applying to jobs. Most job applications are online and are as simple as uploading the files and submitting it. However, should you need to send any documents you can always send them via eShipNOW, which will help you save money on shipping. It can also be used to ship personal belongings to a new home if you get a job that requires you to relocate.

     

    The Last Step – The Interview

    Now here is probably the most nerve-wracking – the interview. Look up some top interview questions beforehand and start practicing what you are going to say. It also doesn’t hurt to go to the location of the interview prior to see how long the drive is and to actually locate the building. Know what you are going to wear the day prior and make sure it is professional. Lastly, relax and be honest during the interview. Do not lie just to get the job. This can cause problems down the line for not only you or your employers.

     

    Final Thoughts

    The key to finding that great job is preparation. This is why it is important to start right after or right before graduating. You can take a little breather after graduating if you can, but don’t let summer pass by without working on this. As Benjamin Franklin once said, “By failing to prepare, your are preparing to fail.”

    By: Ashleigh Cue

  • Growing Business in the eCommerce Marketplace

    Growing Business in the eCommerce Marketplace

    eCommerce – the expanding frontier

    Over 51% of the American population shop online and 40% of internet users worldwide have purchased items online. With so many people turning to online stores, the eCommerce market is rapidly expanding: about 23% every year. Which is not surprising considering the fact that 54% of millennials have a desire to start or already have started their own business.

     

    Marketplaces

    Several marketplace sites are popping up that make it easier to sell merchandise online, such as Shopify, BigCommerce, Magneto, YoKart and Big Cartel. You also have other sites like Etsy which boasts over 25 million shoppers, 35 million products and nearly $2.4 billion in annual gross merchandise sales.

     

    Challenges to eCommerce:

    There are several challenges for eCommerce businesses, competition, and conversion, just to name a few. While competition is a part of every business and requires creative thinking in order to stand out, conversion can be improved by making certain business decisions. The three biggest factors that will affect whether or not someone buys from your online store are prices, shipping cost, and discounts. In other words, online shoppers want to get the biggest bang for their buck.

     

    Making money in eCommerce:

    The biggest cost savings in eCommerce is the lack of a brick and mortar location. That is what allows many eCommerce businesses to sell merchandise at lower costs. The more money eCommerce business saves, the lower they can price their products while still turning a profit. It will also allow them to offer more discounts to incentivize shoppers.

     

    Shipping Costs:

    Shipping is a big cost and the second largest deterring factor for shoppers. 80% of online shoppers will not purchase if the shipping takes too long or the cost of shipping is too high. Luckily, for eCommerce businesses, there are shipping solutions that offer significant discounts on expedited shipping.

     

    eShipGlobal’s eCommerce Product

    Our eCommerce product allows eCommerce businesses to ship their merchandise all over the world at discounted rates. It also gives businesses the ability to rate shop different carriers and compare the different shipping methods: overnight, 2-day, etc. This will help online businesses save money on shipping expedited, which can help them attract more customers.

     

    Start Today!

    It is now easier than ever to start your own online business. There are many tools and services that will help maximize your eCommerce business while saving you time and money. eShipGlobal is happy to be one of the services that help entrepreneurs and businesses to grow and expand. Our services are designed with you in mind.

     

    By: Ashleigh Cue