Business Blog
– Shipping is typically not a fun thing to do. We all greatly enjoy receiving packages, but not necessarily the mailing of them. However, shipping is still important, even in our digital dominated society. There are many things that cannot be digitally transmitted and must be shipped, such as OPT applications and I-20 documents. ...
– Having a LinkedIn account is almost becoming a necessity these days. Employer like to look up job candidates and/or post jobs on LinkedIn. It is a great social platform to network with other professionals, look for jobs, look for candidates, stay up-to-date on the latest industry trends and reach other businesses. If you...
– In business we tend to emphasize customer relations and appreciation. We recognize that without them our business would – well – have no business. However, there is another important part of business that can often get overlooked: employees. Without the work and expertise of employees, businesses could not grow. Which is why it...
– Shipping should never be difficult, which is why we aim to provide businesses, universities and individuals with shipping solutions that simplify the shipping process. Below are some of the great blog articles we have posted showcasing our most popular solutions/services. UEMS – I-20s and University Shipping Universities all over the US are faced...
– Every company and business leader wants to have a successful business. They work hard to attract customers and develop products. They pour money into products, marketing, advertising and public relations. Unfortunately, some businesses focus too much on grabbing customers that they neglect other areas. Here are three mistakes businesses can make that will hinder...
– Marketing is important for any business. However, without a marketing plan even the greatest ideas can be failures. Plans provide insight and determines if the marketing was successful. There are several parts that go into a marketing plan, starting with the business. 1. Business Identity All marketing plans should align with the...
– Using social media in marketing strategies has become a must for many companies. The question many businesses face is what social media platforms should they use or focus on. Posting on every social media channel is not efficient and can be a waste of time and resources. The best thing businesses can do is...
– WordPress has become the go-to website tool for businesses, professionals and individuals. It is easy-to-use and has many great plugins that help you customize your website to do what you need it to do. Here are some great WordPress plugins for Businesses: Yoast SEO Yoast SEO improves WordPress’ already good SEO. The...
– It has become necessary for business to have an online presence. One of the biggest ways businesses build an online presence is through their website. A website is like a digital storefront and it provides customers with their first impression of your business. It used to be that was all you needed, a website....
– There are many areas of business that get attention: business plans, growth hacking, social media marketing, etc. Another big buzzword in the business world today is “Social Responsibility”. The focus on social responsibility have been driven by millennials. The millennial generation are passionate about social causes and prefer businesses that are socially responsible. So...
– There are so many books out there that business leaders, marketers and entrepreneurs should read. They all offer great insight into strategy, innovation, business, marketing, etc. It can be difficult to decide what books to start with first. Here are 5 great book that every entrepreneur, business professionals and marketers should read. Trust Agents:...
– Many years ago, Yale University came to us with a challenge they were facing. The university was shipping about 40,000 packages around the world and about 4,000 of it contained regulated research materials (Hazmat). They had about 500 shippers processing packages daily and had little to no insight on what was being shipped from...
– It is fairly easy to start a business. To grow the business and make it successful is the real challenge. There is a lot that goes into growing a successful business: business plans, product development, marketing strategies, product launches, customer service, financial obligations, and more. Growing the business is hard, which is why it...
– A business’s website is their online storefront, whether or not it functions as an eCommerce store. Websites are usually the first impression consumers usually see when searching for businesses, products or services online. Much like the popular saying, first impressions are lasting impressions. Which is why your first impression should be positive. There...
– Businesses operate with numbers in mind: KPIs, ROIs, profit margins, expenses, etc. It is important for businesses to keep close eyes on what they are spending and how much. It is also important for growing business to limit how much they spend in some areas in favor of investing the money in areas that...
– Partnerships can be very important to startups or small businesses looking to grow. When two companies come together they can expand their reach, offerings, content and message to a wider audience. Partnerships can also increase profits with revenue sharing. When your business sends traffic to the partner, you get a portion of their revenue....
– Operating with efficiency is important to businesses. This includes shipping efficiency since businesses are the biggest shipper. In fact, business-to-business shipping makes up nearly half of all shipments UPS and FedEx ship. One of the most difficult aspects to managing shipping to improve shipping efficiency and spending is managing inbound shipments, shipments that come...
– It is important for businesses to run efficiently and compliantly, especially when dealing with restricted or hazardous material. Universities are the same. Universities all over the country are shipping important research material and one university could have several principal investigators shipping hazardous materials. It is important for universities to have a system that...
– The use of content marketing has grown over the years. More and more business are finding that content is important to growing business and keeping customer attention. The method of using content to market a product, business or service is not new. In fact, Benjamin Franklin used published a journal to market his printing...
– A good business is built on organization, productivity and efficiency. The bigger the company grows the more important efficiency and management become. That is why there are so many systems, software and tools out there to help them manage their business. Businesses utilize tools like HubSpot, Salesforce, Quickbooks, Hootsuite, and many others to manage...
– Is your business effectively using Twitter? Facebook may still dominate the social media industry, but Twitter has seen some growth this year. In fact, it has been steadily growing in users and daily active users over the past few quarters. Twitter is also ranked as the 2nd or 3rd most popular social media platform...
– Brand identity is a term used often in business. But what exactly is a brand identity? A business’ brand is its identity. It reflects the business from its promise to its customers to the company’s work culture. A brand is far more than just a logo. It is the values, mission, promise and vision...
– How much time are you spending developing content? Many businesses throw content creation to the end of the line, or forget it completely. However, content has become increasingly more important in businesses. Content is king. While having content is important, it is more important to have good quality content. Here are some tips to...
Small businesses are just that – small. They usually have a small staff size and probably a small budget to operate on. They are focused on growth and productivity. That is why it is so important for small businesses to have a collaborative work culture. Here are some important reasons why you should be collaborative....
The Growth of eCommerce eCommerce is a growing and highly competitive market. In fact, over 51% of the American population shop online and 40% of internet users worldwide have purchased items online. The eCommerce market is expanding about 23% every year. eCommerce in India Many countries are working to improve and grow their eCommerce...